Turn your baking into real income. Here's the exact plan behind $82,765 in sales, baking as little as one day a week.
Start at home. Profit from day one. Scale on your terms.
Learn what to sell, what to charge and how to sell out, with the same system that took Donutste from home pickups to a line of cars down our street.
Access forever, and message me directly at any stage.
- $82,765 in 2024 sales
- 2,665 orders
- $63,301 in 2023
- built for all 50 states
These are my results, not a promise of yours.
- FOX 35 Orlando
- Spectrum News 13
- Visit Orlando
- XL106.7 Johnny's House
Never sold a thing? Start here. Already selling? Fix the business behind it.
For Bakers Who Can Make the Product but Are Still Figuring Out the Business.
Great baking isn't what makes the money. The business behind it does.
Most home bakers never learn:
- how to market so you get sales and preorders
- how to make enough money to replace your income
- what your state lets you sell
- how to get set up the right way and NOT get shut down
Meanwhile, other home bakers are selling out this weekend. The difference is a plan.
Message me directly in the course platform's messaging app at any stage: starting out, pricing your menu, selling out or growing.
Included in your forever access.
Chef Victoria
I'm Not Asking You to Take My Word for It.
I replaced my full-time income with cottage baking while baking just one or two times per week.
I've built and operated my baking business across New York, New Jersey and Florida. These are my actual Square sales reports from two of those years.
These are gross sales from Square, not take-home. Inside, the calculators show you what your own numbers would leave you with.
This is my experience, not a promise. What you earn depends on your product, your market, your state's rules and your work.
One payment. Every tool. No monthly fee.
Elsewhere, a pricing calculator alone sells for $27, label templates run $13 a month, and bakery memberships charge $27 a month. Inside the Blueprint, all of it is included, and you keep it forever.
Here's what you can get done in your first week.
- Learn how to sell what you make
- Learn how to get customers before bake day
- Start building a brand people recognize
- Follow the 2-Week Launch Plan, built to take you straight to your first sales
- Price your menu with the Food-Cost and Pricing Calculator, break-even included
- Look up your state's cottage food rules in the 50-State Cottage Food Handbook
- Build your label with the Cottage Food Label Builder
- Plan your first bake day with the Bakery Capacity Calculator
The Home Bakery Business Blueprint, Step by Step.
1 introductory lesson, 31 modules and 31 conversational lessons directly from Chef Victoria, co-founder of Donutste, built around actually starting, running and growing a home bakery business.
We get into setting up the business, deciding what you're selling, building your brand, finding customers, understanding your numbers, pricing, marketing, and what happens when you're ready to grow.
This isn't information I pulled together from watching other people build bakeries. It's built from what I've actually done.
The Business
Set your baking up as a real business from day one.
The Products
Figure out what you're actually selling and build a menu with intention.
The Brand
Build something people recognize, remember and want to talk about.
Selling
Learn how to get your products in front of people and give customers more than one way to buy from you.
The Numbers
Understand what's happening behind the sales so you know whether you're actually making money.
Growth
Know what to think about when bigger opportunities start coming, and decide whether bigger is even what you want.
Every calculator, planner and guide you need is included.
Every tool, and the question it answers for you.
2-Week Launch Plan
What do I do, day by day, to get my first sales?
Food-Cost and Pricing Calculator
What does one batch cost me, what should I charge, and how many do I sell to break even?
Order Profit Analyzer
What will this order leave me after costs?
Bakery Capacity Calculator
How much can I really bake in one day?
Production Planner
When do I shop, prep, bake and pack so every pickup is on time?
Recipe Scaling Calculator
How do I go from one dozen to ten without guessing?
Ingredient Purchase Planner
What do I buy, and how much, for this bake week?
Cottage Food Label Builder
What has to be on my label in my state?
State Cottage Food Guide
What do I still need to check for my state, county and city?
Startup Checklist Generator
What do I do first, second and third?
Business Plan Worksheet
How do I put my decisions into a real plan?
Business Name and Brand Worksheet
What do I call my bakery, and what does it stand for?
Menu and Signature Product Worksheet
What belongs on my first menu?
Product Launch Planner
What has to happen before launch day?
Seasonal Menu Worksheet
How do I add holiday items without overwhelming my menu?
Social Content Worksheet
What do I post to fill my preorders?
Customer Reply Templates
How do I answer custom-order and allergen questions?
Wholesale Readiness Tool
Am I ready to sell to a shop or café?
Business Health Assessment
What should I work on next?
Blueprint Tutor
Where's the answer to my exact question?
50-State Cottage Food Handbook
What am I allowed to sell where I live?
Home Bakery Business Planner
How do I turn the lessons into decisions?
Baseline Bakery Recipe Library
Where do I start my menu from?
Module Companion Guides
How do I keep going after each lesson?
On your own vs. with the Blueprint
| On your own | With the Blueprint |
|---|---|
| Wonder why sales are slow | Lessons on building demand before bake day |
| Figure out growth the hard way | Learn from someone who went from cottage to commercial |
| Figure it out alone | Message Chef Victoria directly at any stage |
| Guess your prices and hope they cover costs | The Food-Cost and Pricing Calculator gives you the number, break-even included |
| 37 open tabs on your state's cottage food rules | A guide for your state in the 50-State Cottage Food Handbook |
| Bake extra and eat the leftovers | The Bakery Capacity Calculator and Order Profit Analyzer tell you how much to make |
I've Actually Built This.
Meet Chef Victoria
My husband, Chef Shalom, and I started baking while we were homeless in New York. We built a successful baking business there. Then we moved to Florida during the pandemic and had to prove we could do it all over again from zero.
I've built and operated my baking business across New York, New Jersey and Florida. In Florida, we started with private pickups, farmers markets and pop-ups, and the lines started to form. That grew into the pink cottage bakery people came to, a Donutste brand people recognized, viral attention, television features, and eventually our move into commercial baking.
Donutste is the proof of concept behind everything I teach. I know what it's like when demand grows faster than your systems, when you have to start over in a new market, and when a home bakery outgrows the home.
The Home Bakery Business Blueprint teaches the business behind all of it: how to set it up, what to sell, how to price it, how to find customers, how to market it, and how to grow when you're ready.
This isn't business theory from someone watching from the sidelines.
We Grew Fast. We Weren't Prepared for What Came With It.
One of the biggest challenges we had as a cottage bakery was how quickly we grew and having to create systems as we went.
The day before we opened our cottage shop, Donutste was shouted out on Johnny's House, a popular morning radio show on XL106.7 in Orlando. We had absolutely no clue it happened.
The next day we opened, and there was a line of cars in our neighborhood. People were showing up, traffic became an issue, there were problems with neighbors, and eventually we got a call from the city because we had to figure out how we were going to handle what was happening.
We weren't prepared for that kind of growth. We had to create a system to fix the problem while we were already in the middle of it.
We figured it out, and what came out of that experience became part of how we learned to handle growth differently. I talk about the system we created and what we learned from that experience inside the Blueprint.
As Seen In.
Real coverage of the story and the brand behind The Home Bakery Business Blueprint.
Spectrum News 13
Doughnuts Help Lake Mary Couple Find Success After Being Homeless, Facing Other Challenges. The feature tells Chef Victoria and Chef Shalom's story from homelessness in New York to building Donutste in Central Florida.
VIEW FEATURE →Visit Orlando
Savor the Flavor: Black-Owned Restaurants in Orlando. Donutste is included among Black-owned food businesses to discover in the Orlando area.
VIEW FEATURE →FOX 35 Orlando
Donutste, Local Donut Shop Goes Viral After TikTok Review. FOX 35 featured Donutste following the brand's viral social media growth.
VIEW FEATURE →FOX 35 Orlando
Keeping Warm With Donutste Doughnuts Yummy Treats. A later television feature showcasing Donutste and its baked goods.
VIEW FEATURE →Never sold a thing? Start here. Already selling? Fix the business behind it.
For Bakers Who Can Make the Product but Are Still Figuring Out the Business.
Maybe you're getting ready to start. Maybe you've already been selling and realized that orders are not the same thing as profit. Maybe the bakery is growing and every next step feels like something else you have to figure out the hard way.
The Home Bakery Business Blueprint was built for the part nobody teaches you when you learn how to bake: how to build the business around what you're making.
This is not a get-rich-quick course. It's a business education for home bakers who want to build something real.
Everything Included With Your Blueprint
- 1 Introductory Lesson, 31 Modules + 31 Conversational Lessons directly from Chef Victoria, Co-Founder of Donutste
- Module Companion Guides
- 50-State Cottage Food Handbook
- Home Bakery Business Planner
- Baseline Bakery Recipe Library
- 2-Week Launch Plan
- Food-Cost and Pricing Calculator
- Order Profit Analyzer
- Bakery Capacity Calculator
- Production Planner
- Recipe Scaling Calculator
- Ingredient Purchase Planner
- Cottage Food Label Builder
- State Cottage Food Guide
- Startup Checklist Generator
- Business Plan Worksheet
- Business Name and Brand Worksheet
- Menu and Signature Product Worksheet
- Product Launch Planner
- Seasonal Menu Worksheet
- Social Content Worksheet
- Customer Reply Templates
- Wholesale Readiness Tool
- Business Health Assessment
- Blueprint Tutor
- Unlimited Access
PLUS: message Chef Victoria directly in the course platform's messaging app at any stage. Included in your forever access.
Buy today, access FOREVER.
Start at home. Profit from day one. Scale on your terms.
Not ready yet? Start with your numbers.
Get my free Food Cost Calculator and see what your bakes really cost.
Common Questions
You already know how to bake. Here's what to do next.
Get the Blueprint, price your menu tonight, and plan your first sold-out bake day this week.
GET INSTANT ACCESS$29.99One payment.